Never Bored Co.

Never Bored Co. is a branding project for a street inspired snow and skate brand made by the Creative Direction team. Never Bored Co. is the first NFT / Augmented Reality snow and skate brand concept.

Client:

Never Bored Co.

Role:

Product Design

Date:

Nov 2023

Preview

Challenges and goals

Never Bored Co., a trailblazing brand in the snow and skate industry, distinguishes itself through a distinctive blend of street style and fine art featured on its products. Our creative endeavor was to design their 2024 collection of boards, infusing each with a unique artistic flair. In collaboration with Never Bored Co., we are taking it a step further by developing a corresponding NFT for each board design, offering a digital collectible that complements the physical artistry of each of the boards.

Never Bored Co., a new brand in the snow and skate industry, distinguishes itself through a distinctive blend of street style and fine art featured on its products. Our creative endeavor was to design their 2024 collection of boards, infusing each with a unique artistic flair. In collaboration with Never Bored Co., we are taking it a step further by developing a corresponding NFT for each board design, offering a digital collectible that complements the physical artistry of each of the boards.

Our primary mission was to create a brand identity that encapsulates the convergence of urban artistry and fine, animated art in the world of snow and skate.

Never Bored Co. also incorporates contemporary digital features like Augmented Reality (AR) and Non-Fungible Tokens (NFTs). When customers purchase a snowboard, they receive an NFT of the art file, adding a unique digital dimension to their physical product. Our design approach is vibrant and dynamic, aimed at resonating with an audience that appreciates art in all its forms, from graffiti-inspired graphics to sophisticated digital animations.